Writing A Manifesto For Your Business, With Examples
I love a manifesto. I loved writing my own, my 'Benifesto'. And I love creating them for clients. They're a great place to get down [...]
When Writing For Your Business Should You ‘Write Like You Speak’? Ft Aslan And Sam Ryder
If you write anything for your business you've probably read or been given the advice 'write like you speak'. It's pretty much the simplest way [...]
The Business: Interview with Dave Harland, Freelance Copywriter and LinkedIn comedian
Hello and welcome to The Business, the interview series where I talk to influential business owners I admire and try to find out what success [...]
The Business: Interview with Sophie Cross, Editor and Founder of Freelancer Magazine
Hello and welcome to The Business, the interview series where I talk to influential business owners I admire and try to find out what success [...]
A Story About Imposter Syndrome, And How To Beat It
There are nights when I think my imposter is right. Nights when my eyes are tired and my confidence is low. Nights where the shadows [...]
Writing About Yourself Is Really Difficult. What can you do about it?
Writing About Yourself Is Really Difficult. What can you do about it? Statistically, on any website, the second most visited page is ABOUT. I know [...]
You Understand Your Business Really Well. So Why Don’t Your Customers?
You Understand Your Business Really Well. So Why Don’t Your Customers? Time and time again, as a professional copywriter, I have businesses contact me saying [...]
Some clients aren’t good for you, and other things you don’t want to hear about freelance life.
Despite the ambiguity present in the title, I wouldn’t change my working life to one of employment with any great haste. I’m lucky in that [...]
How to write a home page that captures your customer’s attention
Attention. We're all so short of it, they say. We live in a world of instant gratification on the likes of Instagram or Snapchat, where [...]
Some Days You Shave, Other Days You Drink
Your fingers tap rhythmically on your desk. Taptaptap. Taap taap taap. Taptaptap. A mindless distress call you’re not even aware you’re making. Your office [...]